The Story of NEGRA Carpet & Home
The Khodarahm family has been leading NEGRA carpet & home since its founding, now in its second generation. For over three decades, Mostafa Khodarahm has been committed to the carpet trade with a keen sense for stylish, modern designs and high-quality materials.
Creative Director · German Market
Art on the Floor in the Second Generation
In 2017, Negin Khodarahm — certified architect — joined the management. Responsible for product development and the German market, she brings her expertise in spatial design to the company. With a fresh perspective and passion for design, she carries the family tradition into the future.
Managing Director · Swiss Market
Ramin Khodarahm
Ramin Khodarahm führt NEGRA carpet & home als Geschäftsführer mit strategischem Weitblick und einem tiefen Verständnis für exklusive Kundenbeziehungen. Als Hauptverantwortlicher für den Schweizer Markt pflegt er weitreichende Netzwerke. Aufgewachsen zwischen handgeknüpften Meisterwerken und den Geschichten seiner persischen Herkunft, hat er vom Vater gelernt, was es bedeutet, Vertrauen über Jahrzehnte zu verdienen. Heute trägt er das Erbe seines Vaters mit Überzeugung in die Zukunft — und positioniert NEGRA als die erste Adresse für Designer-Teppiche im deutschsprachigen Raum.
The Khodarahm Family
What began in 1928 is today a family business with a long tradition and a visionary outlook for the future. Mostafa Khodarahm has driven the fusion of traditional knotting art with modern interior design for over three decades.
Our Philosophy
We believe that a rug is more than just a furnishing item. It is the foundation of a room, adding warmth and character. We travel to the origins of the weaving art to find pieces that convince not only through quality but through soul.
In our gallery in downtown Zurich, we present a curated selection – from antique collector's items to modern designer rugs.
Certifications & Commitment
Fair trade, sustainability, and social responsibility form the foundation of our business activities.
Label STEP
NEGRA is a certified fair-trade partner of Label STEP. We are committed to the well-being of weavers and workers in the carpet industry. As certified Label STEP partners, we commit to upholding fair standards and independent controls throughout the entire supply chain.
Learn more →CARE & FAIR
In 1994, responsible carpet importers founded the CARE & FAIR initiative to combat illegal child labor. As a member, we contribute one percent of our carpet import value to CARE & FAIR — 85% of which flows back into education, training, and healthcare projects in the knotting regions.
Learn more →Tafelrunde
Since 2025, NEGRA Carpet & Home has been a member of the Tafelrunde, an exclusive Swiss trade fair for leading furniture houses and interior design experts. Our participation underscores our commitment to the highest quality, stylish living, and excellent craftsmanship.
Verband Schweizer Möbelhandel
The Swiss Furniture Trade and Industry Association represents the Swiss furniture industry. It promotes the competitiveness of its members and advocates for creative and innovative work as well as the principles of fair competition.
VSI – Vereinigung Schweizer Innenarchitekten
The VSI was founded in 1942 in Zurich. Interior architecture is a service — we support the nuanced discourse on building culture and advocate for a high-quality living environment.
From Our Universe
KYMO complements the world of NEGRA with a distinct perspective on contemporary rug design. Both brands share the same passion for exceptional quality — different in expression, united in standard.
Discover KYMO →